Latest News

  • Newsletter Signup
  •  

    Media Planning

    Breakthrough in Movie Marketing Via Paid Social Media

    NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and targeting groups. The conclusion is a surprising revelation about […]

    Read More >>

     

    Media Planning

    La La Land Sings its Way to Oscar Gold

    We promise that wasn’t a publicity stunt! But it was fun nonetheless. Here’s to celebrating LA, where all dreams come true (unless you’re Matt Damon). Socialtyze media client, Lionsgate, waltzed into last night’s Oscar ceremony with a staggering 14 nominations for La La Land, and sashayed out with six wins, including Best Director and Best […]

    Read More >>

     

    Influencer Marketing

    Influencer Marketing: Your 2017 Attack Plan

    What are the five biggest challenges in influencer marketing this year and how do we solve them? That was the question that Mark Karlan, director of digital marketing for Prestige Brands, and I were tasked to solve at the iMedia Brand Summit last week in Amelia Island, Florida. Luckily, we were joined in the discussion […]

    Read More >>

     

    Influencer Marketing

    10 Things You Need to Know About Influencer Marketing for 2017

    No matter where you’re at in your own influencer marketing strategy – whether you’re deciding to finally dip your toes in, or you have already run campaigns of your own – click to download for more information on the top 10 issues facing the influencer marketing industry today, and suggestions for how to make this […]

    Read More >>

     

    Influencer Marketing

    Influencer Marketing Is A Content And Distribution Two-For-One

    As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution. As the CEO of a Los Angeles-based influencer marketing […]

    Read More >>

     

    Influencer Marketing

    Navigating the Clutter of Influencer Marketing Companies

    A tectonic shift in how brands connect with customers and drive sales is currently taking place. By 2017, the internet will overtake television to become the dominant advertising medium, earning 36 percent of total ad spend compared to TV’s 35 percent, as reported by Digiday. With an average return on investment of $6.85 for every $1 […]

    Read More >>

     

    Influencer Marketing

    Creating Video Ads People Actually WANT to Watch

    One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work with Jack in the Box & Coca-Cola as an example, […]

    Read More >>

     

    Influencer Marketing

    The Biggest Challenges With Influencer Marketing (And How to Solve Them)

    Influencer marketing is a complex space. After having run dozens of campaigns over the last couple of years, I’ve witnessed many marketers still feeling their way around in the dark when working on influencer campaigns. We often get the same questions over and over again from clients, meaning one thing is certain: They’re not alone […]

    Read More >>

     

    Influencer Marketing

    Celebrity Influencers: What You Need to Know

    So you’re launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It’s a make or break decision, that really depends on your goals. Here we lay out what you need to know when working with celebrity […]

    Read More >>

     

    Social Media

    Snapchat v. Instagram: The Battle Begins

    It’s been a few weeks since Instagram rolled out its Snapchat doppelganger, Instagram Stories, and the Internet is still in fevered hysterics over the implications for each respective platform. Today, Socialtyze CEO John Bohan takes a moment to analyze what these developments mean for marketers on both Snapchat and Instagram. Take a look and let […]

    Read More >>