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    Analytics

    Socialtyze Taps IBM Watson To Run Timely Ads Around Weather Patterns

    Weather Patterns Trigger Consumer Purchase Behavior We all know that weather impacts the way we feel and the way we act.  Rain keeps us indoors, can affect our mood and change what we do.  We also feel and act quite differently on beautiful sunny days. Did you know that the weather can also affect what […]

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    Press Release

    SOCIALTYZE NAMES 30 YEAR INDUSTRY VET IAIN DOUGLAS AS NEW CHIEF STRATEGY OFFICER

    Douglas Has Helmed Marketing Strategy for Procter & Gamble, E&J Gallo, VF Corporation and Deutsch Family Wine and Spirits    August 21, 2019, LOS ANGELES – Socialtyze – a leading full-service social media agency specializing in brand strategy, content creation, paid & organic social and influencer marketing – has tapped 30 year marketing veteran Iain […]

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    Social Media

    Will Instagram’s Ban on Likes Be Good for Business?

    Instagram is running tests to remove the public viewing of “Likes” in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. While these are just tests, the speculation is that Instagram and possibly Facebook will remove “Likes” all together as a public metric. In these tests, the owner of the accounts can still see the […]

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    Education

    How People-First-Marketing Builds Brands

    What Nike, Red Bull & Redemption Whiskey Have in Common “The second I left the lip, I knew I was breaking bones. I knew my life would change forever.  It was just a matter of which bones do I break,” said Grant Korgan as he recounted the memory of his snowmobile accident that broke his back […]

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    Influencer Marketing

    How Influencers brought BANG to Layer Cake Wines new product launch

    When we sat down with our client Layer Cake Wines to talk about the launch of their new Bourbon Barrel Cabernet Sauvignon we immediately thought – Let’s Celebrate! Wine brings people together and that’s just what we wanted to do. Together with Layer Cake we chose to run an influencer marketing campaign for a variety […]

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    Creative

    Best Practices for Mobile Optimized Video in 2018

    Social media is ever-evolving. Platform updates and best practice guidelines are changing at a record pace. For that reason, we encourage brands to think of social media not as a project, but a process. Staying current on best practices is an exciting challenge, and with it comes the need to be flexible and exploratory in […]

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    Influencer Marketing

    7 Best Practices to Detect Fake Influencers & Fake Followers: How to Avoid Getting Burned By Influencer Marketing

    The New York Times recently published an interesting article on fake followers. It inspired me to share Socialtyze’s process and technology for detecting real vs. fake influencers as well as identifying influencers who ramped their numbers with fake followers. Below are 7 steps to avoid getting duped by Influencer Marketing.  These steps can be performed quickly and at scale […]

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    Social Media

    Another Facebook Algorithm Change: How Should Brands React?

    Facebook announced this past Thursday that it is making yet another algorithm change to favor posts from friends and family over public posts from businesses, brands and media. Zuckerberg said that this decision is based on Facebook’s overall goal of creating more meaningful connections between people. He feels that if he does the right thing […]

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    Education

    Top Brands Share Secrets to Successful Influencer Marketing

    Influencer marketing has become one of the most powerful tools in marketing and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this Videonomics series, I talk to several top digital marketers about how influencers fit into their […]

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