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    Creative

    Best Practices for Mobile Optimized Video in 2018

    Social media is ever-evolving. Platform updates and best practice guidelines are changing at a record pace. For that reason, we encourage brands to think of social media not as a project, but a process. Staying current on best practices is an exciting challenge, and with it comes the need to be flexible and exploratory in […]

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    Influencer Marketing

    7 Best Practices to Detect Fake Influencers & Fake Followers: How to Avoid Getting Burned By Influencer Marketing

    The New York Times recently published an interesting article on fake followers. It inspired me to share Socialtyze’s process and technology for detecting real vs. fake influencers as well as identifying influencers who ramped their numbers with fake followers. Below are 7 steps to avoid getting duped by Influencer Marketing.  These steps can be performed quickly and at scale […]

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    Social Media

    Another Facebook Algorithm Change: How Should Brands React?

    Facebook announced this past Thursday that it is making yet another algorithm change to favor posts from friends and family over public posts from businesses, brands and media. Zuckerberg said that this decision is based on Facebook’s overall goal of creating more meaningful connections between people. He feels that if he does the right thing […]

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    Education

    Top Brands Share Secrets to Successful Influencer Marketing

    Influencer marketing has become one of the most powerful tools in marketing and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this Videonomics series, I talk to several top digital marketers about how influencers fit into their […]

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    Influencer Marketing

    From Fake News to Fake Influencers: How Not to Get Burned With Influencer Marketing

    I just read an article from Mediakix entitled Are Fake Instagram Influencers Deceiving Brands? The company ran an experiment to see if it could create fake influencers that actually received solicitation from advertisers. Not surprisingly, it succeeded. They created two profiles featured below and received ad offers from a swimsuit company, a national food and […]

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    Education

    MobileNomics Coverage: Hear from Clorox, Nestle and MindShare

    Social media has made video more important and popular than it has ever been in the digital space. In marketing, ads can garner tremendous traffic and success on these platforms or become infamously vilified by social audiences at lightning fast speeds. Gregor Ehrlich, social media and creative lead/executive producer for The Clorox Company is an expert […]

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    Education

    MobileNomics Coverage: Hear from Gatorade, MediaCom and American Airlines

    In this drive through the mountains of Park City, Michael Smith, Head of Digital Strategy for Gatorade discusses the challenges he faces in marketing for this powerhouse brand in the age of disruption. From fresh digital approaches like Gatorade Edge, to utilizing micro-influencers like coaches and athletic peers, he shares groundbreaking insights with Socialtyze’s CEO, John […]

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    Education

    Thought Leadership at MobileNomics

    Earlier this month, Socialtyze CEO, John Bohan, interviewed over a dozen top marketing executives at the MobileNomics Conference in Deer Valley, UT to explore the future of advertising and marketing. Executives from American Airlines, Gatorade, Nestle, and others share their thoughts on influencer marketing, virtual reality, artificial intelligence, and how mobile has become more of […]

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    Social Media

    Videonomics Thought Leadership Highlight Reel

    To conclude our video series of the #Videonomics Round Table session in Santa Monica, find our highlight reel below featuring our CEO John Bohan as he interviews: Raakhi Agrawal (Digital Strategy Marketing Manager at Nestle) Lily Knowles (VP of Marketing at Vizio) Rah Mahtani (Digital Communications Manager at Jack in the Box) Noah Lomax (Global […]

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    Influencer Marketing

    Thought Leadership at Videonomics

    John Bohan, CEO and Founder of Socialtyze, recently attended the Videonomics Summit in Santa Monica, where a collection of the industry’s leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide ranging discussion these executives tackled everything from content creation to emerging platforms, cutting edge tools to […]

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