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    Social Media

    Will Instagram’s Ban on Likes Be Good for Business?

    Instagram is running tests to remove the public viewing of “Likes” in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. While these are just tests, the speculation is that Instagram and possibly Facebook will remove “Likes” all together as a public metric. In these tests, the owner of the accounts can still see the […]

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    Education

    How People-First-Marketing Builds Brands

    What Nike, Red Bull & Redemption Whiskey Have in Common “The second I left the lip, I knew I was breaking bones. I knew my life would change forever.  It was just a matter of which bones do I break,” said Grant Korgan as he recounted the memory of his snowmobile accident that broke his back […]

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    Influencer Marketing

    How Influencers brought BANG to Layer Cake Wines new product launch

    When we sat down with our client Layer Cake Wines to talk about the launch of their new Bourbon Barrel Cabernet Sauvignon we immediately thought – Let’s Celebrate! Wine brings people together and that’s just what we wanted to do. Together with Layer Cake we chose to run an influencer marketing campaign for a variety […]

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    Social Media

    [ yellow tail ] wines & Socialtyze Spread Happiness On Super Bowl Sunday

    [ yellow tail ] wines spread a little happiness to over 100 million people with its third Super Bowl commercial—this time with a twist by featuring two of its own customers in the ad. In the months leading up to the big moment, Socialtyze worked with [ yellow tail ] to run a contest asking […]

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    Creative

    Best Practices for Mobile Optimized Video in 2018

    Social media is ever-evolving. Platform updates and best practice guidelines are changing at a record pace. For that reason, we encourage brands to think of social media not as a project, but a process. Staying current on best practices is an exciting challenge, and with it comes the need to be flexible and exploratory in […]

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    Influencer Marketing

    7 Best Practices to Detect Fake Influencers & Fake Followers: How to Avoid Getting Burned By Influencer Marketing

    The New York Times recently published an interesting article on fake followers. It inspired me to share Socialtyze’s process and technology for detecting real vs. fake influencers as well as identifying influencers who ramped their numbers with fake followers. Below are 7 steps to avoid getting duped by Influencer Marketing.  These steps can be performed quickly and at scale […]

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    Social Media

    Another Facebook Algorithm Change: How Should Brands React?

    Facebook announced this past Thursday that it is making yet another algorithm change to favor posts from friends and family over public posts from businesses, brands and media. Zuckerberg said that this decision is based on Facebook’s overall goal of creating more meaningful connections between people. He feels that if he does the right thing […]

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    Education

    Top Brands Share Secrets to Successful Influencer Marketing

    Influencer marketing has become one of the most powerful tools in marketing and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this Videonomics series, I talk to several top digital marketers about how influencers fit into their […]

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    Influencer Marketing

    From Fake News to Fake Influencers: How Not to Get Burned With Influencer Marketing

    I just read an article from Mediakix entitled Are Fake Instagram Influencers Deceiving Brands? The company ran an experiment to see if it could create fake influencers that actually received solicitation from advertisers. Not surprisingly, it succeeded. They created two profiles featured below and received ad offers from a swimsuit company, a national food and […]

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    Education

    MobileNomics Coverage: Hear from Clorox, Nestle and MindShare

    Social media has made video more important and popular than it has ever been in the digital space. In marketing, ads can garner tremendous traffic and success on these platforms or become infamously vilified by social audiences at lightning fast speeds. Gregor Ehrlich, social media and creative lead/executive producer for The Clorox Company is an expert […]

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