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    Education

    Top Brands Share Secrets to Successful Influencer Marketing

    Influencer marketing has become one of the most powerful tools in marketing and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this Videonomics series, I talk to several top digital marketers about how influencers fit into their […]

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    Influencer Marketing

    From Fake News to Fake Influencers: How Not to Get Burned With Influencer Marketing

    I just read an article from Mediakix entitled Are Fake Instagram Influencers Deceiving Brands? The company ran an experiment to see if it could create fake influencers that actually received solicitation from advertisers. Not surprisingly, it succeeded. They created two profiles featured below and received ad offers from a swimsuit company, a national food and […]

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    Education

    MobileNomics Coverage: Hear from Clorox, Nestle and MindShare

    Social media has made video more important and popular than it has ever been in the digital space. In marketing, ads can garner tremendous traffic and success on these platforms or become infamously vilified by social audiences at lightning fast speeds. Gregor Ehrlich, social media and creative lead/executive producer for The Clorox Company is an expert […]

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    Education

    MobileNomics Coverage: Hear from Gatorade, MediaCom and American Airlines

    In this drive through the mountains of Park City, Michael Smith, Head of Digital Strategy for Gatorade discusses the challenges he faces in marketing for this powerhouse brand in the age of disruption. From fresh digital approaches like Gatorade Edge, to utilizing micro-influencers like coaches and athletic peers, he shares groundbreaking insights with Socialtyze’s CEO, John […]

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    Education

    Thought Leadership at MobileNomics

    Earlier this month, Socialtyze CEO, John Bohan, interviewed over a dozen top marketing executives at the MobileNomics Conference in Deer Valley, UT to explore the future of advertising and marketing. Executives from American Airlines, Gatorade, Nestle, and others share their thoughts on influencer marketing, virtual reality, artificial intelligence, and how mobile has become more of […]

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    Social Media

    Videonomics Thought Leadership Highlight Reel

    To conclude our video series of the #Videonomics Round Table session in Santa Monica, find our highlight reel below featuring our CEO John Bohan as he interviews: Raakhi Agrawal (Digital Strategy Marketing Manager at Nestle) Lily Knowles (VP of Marketing at Vizio) Rah Mahtani (Digital Communications Manager at Jack in the Box) Noah Lomax (Global […]

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    Influencer Marketing

    Thought Leadership at Videonomics

    John Bohan, CEO and Founder of Socialtyze, recently attended the Videonomics Summit in Santa Monica, where a collection of the industry’s leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide ranging discussion these executives tackled everything from content creation to emerging platforms, cutting edge tools to […]

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    Media Planning

    Breakthrough in Movie Marketing Via Paid Social Media

    NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and targeting groups. The conclusion is a surprising revelation about […]

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    Media Planning

    La La Land Sings its Way to Oscar Gold

    We promise that wasn’t a publicity stunt! But it was fun nonetheless. Here’s to celebrating LA, where all dreams come true (unless you’re Matt Damon). Socialtyze media client, Lionsgate, waltzed into last night’s Oscar ceremony with a staggering 14 nominations for La La Land, and sashayed out with six wins, including Best Director and Best […]

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    Influencer Marketing

    Influencer Marketing: Your 2017 Attack Plan

    What are the five biggest challenges in influencer marketing this year and how do we solve them? That was the question that Mark Karlan, director of digital marketing for Prestige Brands, and I were tasked to solve at the iMedia Brand Summit last week in Amelia Island, Florida. Luckily, we were joined in the discussion […]

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