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    Education

    Thought Leadership at MobileNomics

    Earlier this month, Socialtyze CEO, John Bohan, interviewed over a dozen top marketing executives at the MobileNomics Conference in Deer Valley, UT to explore the future of advertising and marketing. Executives from American Airlines, Gatorade, Nestle, and others share their thoughts on influencer marketing, virtual reality, artificial intelligence, and how mobile has become more of […]

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    Social Media

    Videonomics Thought Leadership Highlight Reel

    To conclude our video series of the #Videonomics Round Table session in Santa Monica, find our highlight reel below featuring our CEO John Bohan as he interviews: Raakhi Agrawal (Digital Strategy Marketing Manager at Nestle) Lily Knowles (VP of Marketing at Vizio) Rah Mahtani (Digital Communications Manager at Jack in the Box) Noah Lomax (Global […]

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    Influencer Marketing

    Thought Leadership at Videonomics

    John Bohan, CEO and Founder of Socialtyze, recently attended the Videonomics Summit in Santa Monica, where a collection of the industry’s leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide ranging discussion these executives tackled everything from content creation to emerging platforms, cutting edge tools to […]

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    Media Planning

    Breakthrough in Movie Marketing Via Paid Social Media

    NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and targeting groups. The conclusion is a surprising revelation about […]

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    Media Planning

    La La Land Sings its Way to Oscar Gold

    We promise that wasn’t a publicity stunt! But it was fun nonetheless. Here’s to celebrating LA, where all dreams come true (unless you’re Matt Damon). Socialtyze media client, Lionsgate, waltzed into last night’s Oscar ceremony with a staggering 14 nominations for La La Land, and sashayed out with six wins, including Best Director and Best […]

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    Influencer Marketing

    Influencer Marketing: Your 2017 Attack Plan

    What are the five biggest challenges in influencer marketing this year and how do we solve them? That was the question that Mark Karlan, director of digital marketing for Prestige Brands, and I were tasked to solve at the iMedia Brand Summit last week in Amelia Island, Florida. Luckily, we were joined in the discussion […]

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    Influencer Marketing

    10 Things You Need to Know About Influencer Marketing for 2017

    No matter where you’re at in your own influencer marketing strategy – whether you’re deciding to finally dip your toes in, or you have already run campaigns of your own – click to download for more information on the top 10 issues facing the influencer marketing industry today, and suggestions for how to make this […]

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    Influencer Marketing

    Influencer Marketing Is A Content And Distribution Two-For-One

    As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution. As the CEO of a Los Angeles-based influencer marketing […]

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    Influencer Marketing

    Navigating the Clutter of Influencer Marketing Companies

    A tectonic shift in how brands connect with customers and drive sales is currently taking place. By 2017, the internet will overtake television to become the dominant advertising medium, earning 36 percent of total ad spend compared to TV’s 35 percent, as reported by Digiday. With an average return on investment of $6.85 for every $1 […]

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    Influencer Marketing

    Creating Video Ads People Actually WANT to Watch

    One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work with Jack in the Box & Coca-Cola as an example, […]

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