Every Community Manager on Facebook makes three major choices when they create a post:
1. What type of post should it be? Should it be a “Fill in the Blank,” a “Quote,” or a “Fan Appreciation Post?”
2. What is my tone? Is it funny, professional, or promotional?
3. When is the best time to post this? Read this
Written on February 7, 2013Community Managers constantly want to improve their page sentiment, but they have to look through a variety of factors first:
Does time of day play in sentiment? Does the topic of the post come into play? When is net sentiment highest? What about just positive sentiment? Should posting be concentrated on one platform over another?
Having such an extensive list with these questions in mind, our goal is to build analysis that gives Community Managers and Brand Managers an indication of when their fans are most likely to engage positively. Read this
Written on January 9, 2013I would just like to preface this by saying I do not condone cheating, but I thought of this as a “challenge” and not so much as “cheating.”
A project I am working on required me to check-in to places on Foursquare that I was not currently near (or even close to). Now the answer to this was pretty simple – check-in through the API using the lat and long of the venue I was “supposedly” at. Boom. Worked without a flaw. Ok, I will admit, I am somewhat of a competitive person and, well, the Foursquare badges are so pretty I immediately started thinking about how I could check in remotely and collect them all. But surely, surely Foursquare must have some sort of catches in place that do not allow this. Because I was ever so curious to find out what they may be (…and how to get around them), I decided to try. Read this
Written on December 11, 2012A sensitive topic we’ve all grappled with as social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often times, very personal data. The story is complex and one blog post will certainly not solve the many ethical dilemmas that data privacy presents. For example, there are ethical concerns about how social networks inform users of what their privacy levels are, how to change them and to what degree their data is deemed ‘public’. There are ethical concerns about the uses of data in complex political and legal situations in which people might be at risk if their identity is revealed. Lastly there are ethical concerns around the use of social media data for brand marketing purposes where the lines blur between ‘relevant’ and just plain old ‘creepy’. I want to specifically address this last concern. Read this
Written on November 28, 2012
As Qu’s debut into polite society draws closer, the dance card fills with suitors emerging from brands and agencies, sales teams and C-suites. Above the pomp, one question rings loud – will the market love our product? The honest answer is I don’t know. I would love to say yes and I can say that early feedback has been terrific – but having the coolest new toy is not a guarantee that it will fly off the shelves. Read this
Written on November 20, 2012It’s that time of year again! Lights, carols, and last but not least, holiday shopping. For many shoppers, holiday shopping is a stressful and daunting task. So how can brands use Facebook to help their customers with this intimidating feat? Strategic uses of Ad Types, Targeting options, and Ad Placements can help ensure your customer won’t turn into The Grinch this holiday season! Read this
Written on November 13, 2012As more and more agencies chase the social concept of “Big Data,” the market has flooded with hundreds of agencies and thousands of freelancers, all shouting to the heavens that THEY have the data system that can define social. When you’re on the buying side, this can make the process of choosing a vendor incredibly stressful. They all walk into your office wearing the same suit, but each has a different way of looking at data. Read this
Written on November 7, 2012In late September, brands started to sound the alarm: The reach on their page had dropped a reported 30-40% overnight. The reactions ranged from irritable to apocalyptic. Now that the dust has settled and there is a real sample to look at, Socialtyze conducted a study of brands that we felt would best reflect any Facebook algorithm changes. Read this
Written on October 30, 2012The launch of iOS6 for Apple’s iPhone users wasn’t just a major milestone for the boys from Cupertino; it was a huge leap for Facebook developers on the mobile OS. With the upgrade, the toolbox for application artists got much larger. Here is a quick look at some of those features: Read this
Written on October 24, 2012Like most things that seem, at first, a bit peculiar, or perhaps even slightly challenging, historical context usually helps to lend some calm to the situation. When it comes to the recent changes Facebook has made to its fan page edgerank algorithms, this holds true. Read this
Written on October 17, 2012