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    Influencer Marketing

    Influencer Marketing Is A Content And Distribution Two-For-One

    As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution. As the CEO of a Los Angeles-based influencer marketing […]

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    Influencer Marketing

    Creating Video Ads People Actually WANT to Watch

    One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work with Jack in the Box & Coca-Cola as an example, […]

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    Influencer Marketing

    The Biggest Challenges With Influencer Marketing (And How to Solve Them)

    Influencer marketing is a complex space. After having run dozens of campaigns over the last couple of years, I’ve witnessed many marketers still feeling their way around in the dark when working on influencer campaigns. We often get the same questions over and over again from clients, meaning one thing is certain: They’re not alone […]

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    Influencer Marketing

    Celebrity Influencers: What You Need to Know

    So you’re launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It’s a make or break decision, that really depends on your goals. Here we lay out what you need to know when working with celebrity […]

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    Social Media

    Snapchat v. Instagram: The Battle Begins

    It’s been a few weeks since Instagram rolled out its Snapchat doppelganger, Instagram Stories, and the Internet is still in fevered hysterics over the implications for each respective platform. Today, Socialtyze CEO John Bohan takes a moment to analyze what these developments mean for marketers on both Snapchat and Instagram. Take a look and let […]

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    Influencer Marketing

    There’s Nothing Micro About The Power Of Micro-Influencers

    Influencer marketing has become a mainstay topic in the C-Suite and is showing no signs of disappearing. In the last year alone, the burning question on every marketer’s mind has quickly evolved from, “Should we?” to “How do we?” Now that the value of having an influencer marketing strategy has been agreed on, the many […]

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    Social Media

    Ten Ways to Market Your Brand on Snapchat

    As a follow up to our recent blog and video on the Ten Top Reasons Why Brands Should Embrace Snapchat Now!, we are providing some best practices below on how you can use this platform to market your brand. Among the many things I love about Snapchat as a marketing medium, my two favorite are: […]

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    Social Media

    Top Ten Reasons Why Brands Need to Embrace Snapchat Now

    Snapchat is booming and smart brands are embracing it in a big way right now. With a current valuation of $16 billion, we expect that it will continue to grow as more and more users and advertisers begin using the platform. Snapchat caters largely to 13-34 year olds now but it’s only a matter of […]

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    Creative

    So You Made A Great Movie, Now What?

    Filmmaking is a labor of love. You pour your soul into a project then, after countless hours of agonizing work has been logged, you hand that precious creation over to a team of marketing professionals that you desperately hope can sell your vision to the masses. It’s terrifying, and we understand. However when done well, […]

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