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    Social Media

    How iOS 14 Updates Will Affect Advertisers and What You Can Do About It

    In our recent iOS 14 Blog, we provided an update of what’s to come as a result of Apple’s upcoming privacy features in iOS 14.5. In sum, Apple will begin to require apps in the App Store to ask for permission before tracking any behavior. Consumers will actively need to provide permission to track in […]

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    Social Media

    With the explosion of TikTok, there is a rush to have a presence in this medium, but how do you do it effectively? To help, here are 15 must-haves to market your business on TikTok.

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    Influencer Marketing

    Nothing Micro about the Power of Nano Influencers in Driving Results

    The BIG GAME this past Sunday reminded us of our Super Bowl campaign that we ran for [yellow tail] wines that generated 1,500 fantastic UGC videos to introduce the brand’s new tagline, Tastes Like Happy, driving massive foot traffic to Costco, Publix and other grocery stores to purchase the wines leading into the Super Bowl. Our campaign […]

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    Social Media

    Advertisers Prepare for Impact of New iOS14 Update

    Apple’s iOS14 update is poised to cause significant changes to advertising within mobile apps. Conversion marketing on Facebook and Instagram are slated to be most affected as previously-available targeting, optimizing and reporting techniques will be restricted by limiting access to consumer data.  The latest iteration of Apple’s operating system will include three new app policies:  […]

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    Social Media

    Where The Smart Money Will Flow (Part 2)

    If you would like your brand to thrive in 2021, lean into these marketing trends. Below is part 2, click HERE for part 1.   Sources: (7) HypeAuditor 2019  (8) Blog HootSuite 2019  (9)  Yahoo Finance 2020  (10) Google’s Zero Moment of Truth Study 2011

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    Social Media

    Where The Smart Money Will Flow (Part 1)

    If you would like your brand to thrive in 2021, lean into these marketing trends. Below is part 1, click HERE for part 2. Sources: (1) Socialtyze 2020  (2) Facebook 2018 (3) Business Insider 2020 (4) Marketing Hub 2018 (5) Livestream.com 2018  (6) Accenture 2018

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    Influencer Marketing

    Immunity Boost Festival: A Livestreaming Music & Health Festival

    Socialtyze ended 2019 saying we couldn’t wait to tell magical stories in 2020. Boy, were we surprised by how much the world would need them. In our darkest moments we are most in need of magic and inspiration, which we believe can come from anywhere. As such, earlier this year we set out to do […]

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    Social Media

    The Great American Takeout

    Support The Great American Takeout Join Socialtyze in supporting #TheGreatAmericanTakeout to help our restaurant friends during this difficult time. A coalition of restaurants including Panera Bread, Veggie Grill, The Habit Burger Grill, Lemonade and many others are asking Americans to join in on The Great American Takeout today, March 24th. During this time you’re encouraged to order at least one meal […]

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    Analytics

    DemDebate Social Buzz Infographic

    Socialtyze’s Data Scientists used NetBase to analyze over 1 MM social media mentions to see what America was saying during the Democratic Debate last night.  Biden took the night in terms of total volume of comments, which is the leading indicator for positive momentum. The sentiment for Sanders, however, was better by a 10-point margin. ith […]

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