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    Influencer Marketing

    Influencer Marketing Is A Content And Distribution Two-For-One

    As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution. As the CEO of a Los Angeles-based influencer marketing agency, I’m regularly confronted with this misclassification.

    Read the full article on Forbes