We promise that wasn’t a publicity stunt! But it was fun nonetheless. Here’s to celebrating LA, where all dreams come true (unless you’re Matt Damon). Socialtyze media client, Lionsgate, waltzed into last night’s Oscar ceremony with a staggering 14 nominations for La La Land, and sashayed out with six wins, including Best Director and Best Actress! The film has dominated headlines, the box office and the awards season circuit over the past few months, and we couldn’t be more proud to have partnered with Lionsgate on this project.
As part of our work for the film we crafted and executed a multi-tiered paid social strategy in which we shepherded the film through each stage of it’s release: the limited release, nationwide opening and awards campaign. Our media team used a calculated targeting strategy and innovative new ad units to really bring the campaign to life. Our Facebook canvas ads in particular shattered industry benchmarks. When you have an incredible film, a stellar team, and a smart media strategy you walk away with gold.