Social media has made video more important and popular than it has ever been in the digital space. In marketing, ads can garner tremendous traffic and success on these platforms or become infamously vilified by social audiences at lightning fast speeds. Gregor Ehrlich, social media and creative lead/executive producer for The Clorox Company is an expert at video curation and an outspoken leader on how brands can find success and avoid major pitfalls in social media and digital video. In this engaging road trip through Deer Valley, Utah at Mobilnomics 2017, he speaks with Socialtyze CEO, John Bohan about how brands can truly tell impactful stories while still delivering core messages.
Being ‘always on’ with consumers is an incredible challenge, but in a digital ecosystem where fragmentation is so fervent and focus can shift by the minute, brands need to find more creative ways to capture their audiences’ attention in real time. Nestlé has been a pioneering CPG brand in the digital environment as it crusades for true consumer engagement and continues to reinvent strategies, push new initiatives, and create engaging content.Raakhi Agrawal, manager of digital strategy marketing for this iconic company, speaks with Socialtyze CEO, John Bohan about revolutionary ways in which Nestle is pushing into the mobile space, optimizing launches on social media, and using influencers to organically connect with audiences.
As one of the moderators for Mobilnomics 2017, Jason Smith is committed to helping marketers navigate the mobile space and create formless types of experiences that marry business outcomes with quality consumer experiences. As the senior partner and managing director of digital investment for Mindshare, he knows first hand the major brand pain points in digital and why they are craving a realistic playbook from creative marketers to balance practically with risk and innovation. In this discussion, Jason dissects the problems with the current connective tissue between brand outreach and consumer trust, why brand equity has never been more important, as well as first steps to turning confidence into loyalty even as brand marketers are tasked more with achieving short-term goals with long-term impacts.