We are thrilled to collaborate with our partner and Brooklyn-based creative agency, The BAM Connection on Redemption Whiskey’s recent award-winning campaign. Redemption’s “Rye Wit” series was awarded Gold in the Graphis Competition, which recognizes the world’s most significant and influential works from the greatest talent in design, advertising, and photography. Our team created the mood […]
Social Media
Instagram Is Testing The Removal of Likes
As of this week, Instagram has started to test the removal of Likes on a small percentage of accounts in the U.S. To find our point of view continue reading below and click here for our July blog post. Overall, we think this is a good thing. There is a health epidemic that needs to be addressed […]
Analytics
What Does It Mean To Be A Facebook Preferred Marketing Partner?
Socialtyze was named a Facebook Preferred Marketing Partner earlier this year. Many of our clients have asked us what this partnership provides and how they can benefit. So, we created the following infographic that provides more details. Let us know if we can tell you more!
Analytics
Socialtyze Taps IBM Watson To Run Timely Ads Around Weather Patterns
Weather Patterns Trigger Consumer Purchase Behavior We all know that weather impacts the way we feel and the way we act. Rain keeps us indoors, can affect our mood and change what we do. We also feel and act quite differently on beautiful sunny days. Did you know that the weather can also affect what […]
Press Release
SOCIALTYZE NAMES 30 YEAR INDUSTRY VET IAIN DOUGLAS AS NEW CHIEF STRATEGY OFFICER
Douglas Has Helmed Marketing Strategy for Procter & Gamble, E&J Gallo, VF Corporation and Deutsch Family Wine and Spirits August 21, 2019, LOS ANGELES – Socialtyze – a leading full-service social media agency specializing in brand strategy, content creation, paid & organic social and influencer marketing – has tapped 30 year marketing veteran Iain […]
Social Media
Will Instagram’s Ban on Likes Be Good for Business?
Instagram is running tests to remove the public viewing of “Likes” in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. While these are just tests, the speculation is that Instagram and possibly Facebook will remove “Likes” all together as a public metric. In these tests, the owner of the accounts can still see the […]
Education
How People-First-Marketing Builds Brands
What Nike, Red Bull & Redemption Whiskey Have in Common “The second I left the lip, I knew I was breaking bones. I knew my life would change forever. It was just a matter of which bones do I break,” said Grant Korgan as he recounted the memory of his snowmobile accident that broke his back […]
Influencer Marketing
How Influencers brought BANG to Layer Cake Wines new product launch
When we sat down with our client Layer Cake Wines to talk about the launch of their new Bourbon Barrel Cabernet Sauvignon we immediately thought – Let’s Celebrate! Wine brings people together and that’s just what we wanted to do. Together with Layer Cake we chose to run an influencer marketing campaign for a variety […]
Social Media
[ yellow tail ] wines & Socialtyze Spread Happiness On Super Bowl Sunday
[ yellow tail ] wines spread a little happiness to over 100 million people with its third Super Bowl commercial—this time with a twist by featuring two of its own customers in the ad. In the months leading up to the big moment, Socialtyze worked with [ yellow tail ] to run a contest asking […]
Creative
Best Practices for Mobile Optimized Video
Social media is ever-evolving. Platform updates and best practice guidelines are changing at a record pace. For that reason, we encourage brands to think of social media not as a project, but a process. Staying current on best practices is an exciting challenge, and with it comes the need to be flexible and exploratory in […]