Douglas Has Helmed Marketing Strategy for Procter & Gamble, E&J Gallo, VF Corporation and Deutsch Family Wine and Spirits
August 21, 2019, LOS ANGELES – Socialtyze – a leading full-service social media agency specializing in brand strategy, content creation, paid & organic social and influencer marketing – has tapped 30 year marketing veteran Iain Douglas as its new Chief Strategy Officer. Douglas will spearhead overall content strategy, brand architecture and brand DNA development for the company’s client roster.
“Iain is a tremendous addition to the Socialtyze team,” says Founder and CEO John Bohan, whose shop has served Prestige Brands, Deutsch Family Wine & Spirits, Coca-Cola, Jack in the Box, Dole Packaged Goods, Rubio’s, Ace Hardware, Viacom, Mercury Insurance, Vizio and many more. “He is the kind of strategic thinker that can completely transform the way brands define and market themselves and will help take our already growing business to new heights.”
Douglas added: “I’ve had the pleasure of working with Socialtyze on the client-side when I was CMO of Deutsch Family Wine and Spirits and have seen firsthand what this team is capable of and what makes Socialtyze unique from other agencies. I have very high expectations for what we will be able to accomplish together.
Douglas brings with him three decades of experience in business strategy, brand building, marketing, platform innovation, and general management experience. Prior to Socialtyze, Iain gained his experience at Procter & Gamble, E&J Gallo, and VF Corporation and, most recently, Deutsch Family Wine and Spirits. Iain is a global executive with strong leadership experience in Footwear and Apparel, Adult Beverage and Consumer Packaged Goods, working in and across North America, Europe, and Asia. He has successfully managed and developed over 70 distinct businesses/brands and major brand initiatives across 14 different categories. Iain also contributes to the strategy consulting firm, ArchPoint, where he helps the team and many clients unlock what is possible. Iain received his business degree from Queen’s University at Kingston, Ontario, Canada.